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This site states the following, "Balm Beach Resort, located on the sandy shores of the worlds longest fresh water beach,." Our analyzers noticed that the web site said " Only 90 mins north of Toronto." The Website also stated " We are one of Georgian Bays best kept secrets. Rare Southern exposure allows you to enjoy your morning coffee with a view of the Bay while sitting in front of your suite. Cool off in the sparkling water with a swim or try a new watersport like paddle boarding! Indulge in an ice cream cone from the famous Georgian Grill while taking in the breathtaking sunsets on the beach." The website's header had resort as the most important keyword. It was followed by Ontario resort, Ontario resorts, and Ontario vacation which isn't as highly ranked as resort. The next words the site uses is Ontario accommodations. vacation destinations was also included and could not be viewed by search parsers.